Buying your way out of trouble!
During the last 2 years of business it’s been tough for businesses, really tough. Keeping hold of money, not knowing where the next lifeline is coming from and trying to motivate staff has been a new experience for many. Some businesses have found alternative ways to engage with their customer bases, some have streamlined their operations and unfortunately some have found the challenge simply too difficult. One thing we have found and it was strange at the time, but businesses that have continued to spend heavily on marketing have come through much stronger presence in the marketplace.
Having a strong reputable brand is really important as the economy continues to try and get back to some normality, the landscape looks a lot quieter but the appetite for people to spend locally seems to have increased. We are now acustomed to shopping locally and buying from local delivery services, we trust online shopping a lot more and happy to see friends and family online. Taking advantage of this is key to a businesses future success. Some ket things to ask yourself about your business:
1. Are you doing enough advertising?
2. Are you reaching the right audience and doing the right advertising?
3. Are you talking to them in the right way, does your product/ service relate to their needs?
4. Are you following trends?
5. Does your business come accross professionally and look good online?
Simple questions, but all of the above will bring you success when done right. Dont be afraid to spend and buy yourself out of trouble. There are 1000’s of people out there wanting your product or service. 🚀
As we enter 2022, we want to wish you all good luck 🍀
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